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May 18, 2009

CRM Essay

The advent of modern information and telecommunication technologies has made a lot of the traditional mammoth task easier to apprehend, for example, the management of a huge database within a company. Certainly within the past decade, technologies have in a way enabled new management disciplines to materialise. These include customer relationship marketing (CRM); knowledge management (KM); information management (IM) and supply chain management (SCM). In the global environment that companies today operate, it is essential to develop a competitive advantage in all spheres of business processes whether is dealing with product sourcing or service marketing.

Today’s customers are fortunate lots where they are faced with multiple choices to choose from whether it is the purchase of cars, financial services and consumable items. It is therefore important to understand the needs of the customers in formulating any marketing plans. For example, the Egg financial services group undertook a study to gauge what the customers want before embarking on its financial services operation. The number of customers attracted doubled of its expectation within the first month of business. There is a distinct difference between the marketing espoused by Egg and the more traditional marketing that emphasize on Pricing, Product, Place and Promotion (4P). So what is the nature of marketing pursued by Egg and other likeminded companies? (more…)

May 14, 2009

Frankenstein Essay

In Mary Shelley’s Frankenstein, Mary Shelley brings up topics that are still an issue today. Even though the novel Frankenstein is over a hundred years old, there are still lessons that can be learned from the novel. Some of the issues that are brought up in the novel are the importance of family, disliking a person because they are different, and accountability for ones actions.

Society has always judged people on their physical appearance. If a person is something out of the ordinary then that person is automatically thought of as being weird. Society now, although more lenient than in Mary Shelley’s day, does not do well with things that are “different”. For example, in Mary Shelley’s time a guy having an earring or a women working were something’s that certain people did not do. While society as a whole has gotten more lenient there is always a set of standards that are considered “normal”. Sometimes society does not give a person time to prove him/herself before judging them. All to often in society a person gets judged by the way he/she talks, the clothing he/she wears or in what part of the city a person lives in. These are just a few examples. (more…)

The Catcher in the Rye Essay

Since its publication in 1951, The Catcher in the Rye has received vociferous criticism because of its seeming foul language and poor role models. However, the so called foul language is only skin deep, and the importance of the issues addressed, including growing up, sex, death, responsibility for one’s actions, and life in general, outweighs the negative aspects. J.D. Salinger’s use foul language is more effective than plain language, and rather, helps convey Holden Caulfield’s true feelings. It is because The Catcher in the Rye is often misunderstood as a foul and vulgar book which portrays the life of a disturbed teenager that it has been unfairly censored. Because they have just reached the teenage threshold, and a higher level of maturity, students should be able to study The Catcher In The Rye starting in the eight grade.

When John Milton published Aeropagitica in 1644, it was the first major work arguing against censorship. Milton believed that censorship destroyed God’s purpose to let man exist, by denying the opportunity to let man express his views. Ironically, it was censored. Like Milton, Salinger’s challenge to current moral standards was censored. Salinger asserts that the teenage years are not easy ones. By censoring the novel, critics deny the difficulty of the teenage years. (more…)

May 13, 2009

Brave New World Essay

Imagine being asked the question, “What do you want to eat?” and spontaneously responding for a hamburger without being able to contemplate between the Mushroom Melt Burger and the Chicken Gratella Sandwich. Usually taken for granted, each individual in our society is capable of making this miniscule decision. In Huxley’s Brave New World, excessive government control leads to the elimination of choice from each individual by scientific procedures such as psychological and physical conditioning. Consequently, the society in this Brave New World looses all uniqueness and individuality due to their overpowering government.

“All conditioning aims at that: making people like their unescapable social destiny,”(Huxley,16) states the Director of this futuristic dictatorship. Attempting to optimize efficiency, this futuristic government utilizes conditioning to force the citizens to like what they have and reject what they do not have. “We also predestine and condition,” states Mr. Foster, “We decant our babies as socialized human beings, as Alphas or Epsilons, as future sewage workers…”(Huxley,13). Therefore, everyone happily works together to get things done. (more…)

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